Design that makes your business Visible|Attractive|Credible|Approachable|ProfitableGreat design grabs people's attention and inspires them to take action. Many companies require graphics production on an on-going basis, especially when it comes to digital marketing. Chisenga Multimedia hopes to be your creative partner for all your online and offline graphic design needs.
It’s a competitive world out there, so it's important to make a good first impression when communicating with prospective clients by using professional designs and eye-catching materials as part of an effective marketing strategy.
Why is Graphic Design Important?You know the cliché of “a picture is worth a thousand words”
and that is so true when it comes to capturing attention.
First impressions matter
Graphic design is important for any business wanting to make a positive, lasting impression. The first time a visitor interacts with your brand in any capacity will set the tone for the rest of your business relationship. The initial graphics a prospect customer encounters may be a business card, a sales page on your website, an online ad, a flyer, your latest social media post, or even your product packaging. Capitalize on the first step of the buyer’s journey by having relevant, captivating graphics that tell the story of your brand.
Brand recognition is a significant aspect of marketing as your company logo is biggest thing that people will associate to you. Walking through a supermarket of similiar goods, it's the logos that stand out and let shoppers identify their favourite products. Graphic design works like a connection between you and your clients and prospects, and they identify you among hundreds or thousands of others. If your brand can convey your business message effectively and in an impressive way, it can help you easily create a unique identity and a strong persona for your business.
Consistancy is credibility
Graphic design is important for any business wanting to create credibility in their industry. The more content you provide that helps solve a problem or relieve a pain point, the more the audience will trust your advice and start to regard you as an expert in your field. Consistent content creation is the key to building a dedicated following of people who trust your brand and believe in your message. Usually, people associate a high-quality marketing material with the quality of services provided by a particular company.
Graphic design can boost sales
A thought-provoking, intelligently done and pleasing graphic design, whether it is on paper, Facebook page advert, website banner, logo or otherwise, can boost your sales. It is because people love good design and a good design spreads good vibes about your business, differentiating you from your competition. A well-designed website is nice, but a well-designed site with high conversion is even better by directing visitors to take action. It all begins with getting your graphics right, and everything else will follow.
Some of our workHere's a few examples of what we've been up to recently.
There's a mixture of digital marketing, web design, logos, branding and photography. Clicking will take you through to the website designs.
We make your business visible, credible, approachable and profitable.